PROJECT:
1989 (Taylor’s Version)
1989 (Taylor’s Version)
MY ROLE:
Individual Project
KEY MESSAGE:
The Ultimate Swiftstakes
Individual Project
KEY MESSAGE:
The Ultimate Swiftstakes
SUMMARY:
Link to Full Explainer Video
It's no secret that Swifties are one of, if not the, most dedicated fandoms in the music industry, with fans loyal enough to spend up to $20,000 on Eras Tour tickets. As a way for Taylor to spend time with and celebrate the community that unwaveringly continues to support her, I designed a Sweepstakes, or "Swiftstakes," if you will, through the use of interactive strategies. More than just your run-of-the-mill Music Marketing campaign, The 1989 (Taylor's Version) Secret Sessions Swiftstakes goal is to create a stronger bond between the consumer (Swifties) and the brand (Taylornation) while also driving up streams and excitement around the next release.
Link to Full Explainer Video
It's no secret that Swifties are one of, if not the, most dedicated fandoms in the music industry, with fans loyal enough to spend up to $20,000 on Eras Tour tickets. As a way for Taylor to spend time with and celebrate the community that unwaveringly continues to support her, I designed a Sweepstakes, or "Swiftstakes," if you will, through the use of interactive strategies. More than just your run-of-the-mill Music Marketing campaign, The 1989 (Taylor's Version) Secret Sessions Swiftstakes goal is to create a stronger bond between the consumer (Swifties) and the brand (Taylornation) while also driving up streams and excitement around the next release.
LINK TO VIDEO ASSETS FOR 1989 (TAYLOR’S VERSION) SECRET SESSIONS SWIFTSTAKESˏˋ°•*⁀➷
1989 (Taylor's Version) SSS Video Assets
1989 (Taylor's Version) SSS Video Assets